Welcome to "Jewels by AARNA"

Where Elegance Meets Excellence

Our Story
A Legacy of Beauty and Brilliance

In 1991, nestled in the enchanting town of Varanasi, Mr. DS Gupta embarked on a journey that would set the foundation for what is now known as Jewels by AARNA. His passion for exquisite craftsmanship and dedication to creating fine gold jewelry garnered him the admiration of his community. Each piece he created was not just a work of art but a testament to his commitment to quality and tradition.

Years passed, and the legacy was entrusted to the capable hands of his son, Mr. Himanshu Gupta. Having grown up surrounded by the glittering world of jewelry, Himanshu's heart was set on a different gemstone, one that would become the focal point of his vision - the timeless diamond. With unwavering determination, he set out to introduce the world to the unparalleled beauty and brilliance of diamonds.

In pursuit of his dream, Mr. Himanshu Gupta registered a new venture - AARNA Overseas. This marked a pivotal moment in the family's legacy, where gold jewelry transformed into a treasure trove of exquisite diamond jewelry. AARNA Overseas was born with a singular vision - to export the finest quality diamonds and diamond jewelry, all adorned with the most impeccable GIA certified natural diamonds.

Our Diamonds - Unveiling the Essence of Elegance

At Jewels by AARNA, we pride ourselves on offering diamonds that are not just stones but emotions etched in brilliance. Our diamonds, meticulously sourced from the world's most renowned mines, are the epitome of excellence. Each one goes through a rigorous selection process, ensuring that only the most captivating gems make their way into our jewelry.

The GIA certification we provide with each diamond is a testament to its exceptional quality and authenticity. With us, you're not just purchasing jewelry; you're investing in a piece of art that will forever symbolize your love, your milestones, and your moments of pure joy.

Our Jewelry - Crafted to Perfection

Our artisans, trained in the age-old traditions of jewelry craftsmanship, blend their expertise with modern design sensibilities to create jewelry that's truly extraordinary. Whether it's a resplendent diamond ring, an exquisite necklace that gracefully adorns your neckline, or a charming bracelet that completes your ensemble, every piece at Jewels by AARNA is a masterpiece waiting to be cherished.

The AARNA Promise - Excellence in Every Facet

We, at Jewels by AARNA, believe that excellence is not just a standard; it's our way of life. With a legacy spanning over three decades, we are committed to offering you the most exquisite diamond jewelry that reflects your unique style and taste. Our commitment to quality, precision, and customer satisfaction is what sets us apart.

Thank you for joining us on this remarkable journey through time and elegance. Explore our collections, and let us be a part of your moments, your stories, and your enduring memories. Discover the world of "Jewels by AARNA" today, where every piece is a masterpiece waiting to adorn your life's most precious moments.

Leadership that Powers Aarna
Our governance structure is the foundation of our ability to fulfill the vision of our founder and guide the group's strategy forward. Under the expert leadership of Mr. Himanshu Gupta, Jewels by AARNA continues to create long-term value for both shareholders and stakeholders. His direction, alongside a dedicated team, drives the brand’s mission of blending tradition with modernity, ensuring sustained growth and excellence.
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